Managing Partner
"Twenty years of audience-led growth for brands that want to be remembered. Starting with ours…"
01 · The Operator
I'm Managing Partner at StyleLabs Inc., the agency I co-founded in 2010. My work sits at the intersection of three disciplines most people treat as separate: audience research, paid media, and creative direction.
Before StyleLabs — and through its early years — I co-founded eStyle Research, where I architected Canada Survey Technology and ran national research campaigns from 2009 to 2014, before facilitating a triple-play exit. Across both companies, audience communities of 100,000 plus respondents. When you've sat across that many people, you stop guessing what messages move them and start knowing.
I've been an operator before I was an executive. I co-designed the StyleLabs platform, built the research engine that fed it, and helped scale the agency from a Calgary startup into a multi-market practice serving 35 plus clients across Canada and the United States.
Education. Kinesiology, Communications, and Public Relations. Calgary based, working from our offices in Calgary, Vancouver, and Red Deer.
02 · The Disciplines
The work I do most weeks, across paid, promotional, and post-click. Each discipline feeds the next — and the audience research underneath all of it.
i.
Search, social, programmatic, and connected TV across consumer and B2B verticals. Optimised for outcomes that compound, not vanity metrics that flatter the deck.
ii.
From concept to channel-ready asset. Promotions that earn attention and convert it into measurable lift — with a clear through-line from brief to buy.
iii.
On-page, on-site, on-funnel. The journey from impression to conversion — landing pages, tests, analytics, and the unglamorous fixes that compound.
03 · Selected Work
Sixteen years across some of the most recognisable names in Canada and the world — and the early-stage operators ready to be next. From a startup to a Fortune 500, the rules of marketing don't change between them. They just scale.
Whether you’ve got questions, big ideas, or a goal in mind, we’re here for it. We’ve helped businesses across Canada grow with smart, scalable marketing and we’re ready to do the same for you.
Call (587) 880-3358 or fill out the form below. Let’s launch something amazing.
