CASE STUDY: STAFFING

Staffing is one of our core domains, and across multiple engagements we’ve delivered full digital and conversion-focused rebuilds. For a national staffing group, we modernized the website, unified divisional pages created through years of acquisitions, and trained our AI to optimize each vertical on high-intent keywords. This pushed their core services to the first page of Google and produced a steady stream of organic candidate leads.

Because 95% of search traffic in staffing is candidate-driven, we built an intake and routing system that immediately converted those visitors into recruitable talent—strengthening their bench while simultaneously generating qualified employer leads. For another client with a local focus, we executed a geo-targeted SEO strategy. Searches such as “skilled trades staffing” in the U.S. and Canada, and “light industrial staffing Las Vegas” or “light industrial staffing Columbus Ohio,” placed them directly on page one. Across all projects, our work centered on rebuilds, optimization, and systems that turned their websites into reliable engines for both talent and customer acquisition.

Google Skilled Trades Staffing US (see NSC)
Google Light Industrial Staffing Las Vegas (see Resource Employment Solutions)

See our aggregated / monthly stats for up to five of our staffing clients below. 

CASE STUDY: DERMATOLOGY

We’ve supported multiple dermatology and medical aesthetics groups, and one of our strongest transformations involved a multi-location clinic operating in Vancouver, Calgary, Edmonton, and Oakville. The mandate began with a simple objective: rank on the first page of Google for “dermatologist + city.”

What started as a narrow keyword optimization project has expanded into a system that now ranks the organization on hundreds of keywords in every market they serve.  The outcome was driven by a full architectural rebuild. We created a national “master” website and engineered location pages as site-within-site assets—each structured to behave like a standalone authority. We then deployed local websites for each clinic, allowing the national domain and local domains to work together and dominate organic visibility. Even with active Google Ads and social campaigns, organic search remains the highest-performing channel by a wide margin. This framework also enables rapid scale: new clinics, whether built or acquired, gain immediate lift from existing domain authority and AI-trained content infrastructure. From an almost non-existent ranking profile, the platform now drives the majority of traffic and patient acquisition across Canada.

Google: Dermatology Calgary (rejuv)
Google: Dermatology Vancouver (rejuv)
Google: Dermatology Edmonton (rejuv)
Google Dermatology Oakville (rejuv)

Construction and restoration services require a powerful, authoritative digital presence that converts disaster-driven searches into immediate customer trust and qualified leads. Our long-term engagement with 24/7 Restoration began with a single, aggressive goal: achieve a first-page Google ranking for the highly competitive term "Restoration Calgary." Through a complete overhaul of their brand foundation and digital ecosystem, we not only delivered on that initial goal, but we also transformed their website into a reliable engine for customer acquisition across an expanded scope of services.

Our work centered on three critical areas: branding, web development, and search engine dominance. We worked with the client to develop an authoritative and approachable brand voice, essential for instilling confidence in customers experiencing an emergency. This new identity was built into a custom, high-performance website engineered for a seamless user experience across mobile, web, and tablet. This design focus ensured that users in high-stress situations could quickly find help from any device.

By creating a comprehensive search ecosystem, we went far beyond the original "Restoration Calgary" goal (which was successfully achieved on the first page of Google). We leveraged this foundation to target high-intent, service-specific keywords, positioning 24/7 Restoration as the definitive solution for multiple emergencies. The result was a dramatic expansion of their organic search footprint, placing them on the first page for multiple critical services, including: Water damage restoration calgary, Demolition cleanup calgary, Flood damage cleanup calgary, Sewage backup calgary, Fire damage cleanup calgary

Our success in this vertical is built on integrating brand authority with technical SEO excellence, turning their digital presence into a measurable, scalable source of business growth.

See our aggregated / monthly stats for up to five of our construction clients (roofing, restoration, concrete, renovations) below.