AI Marketing Engineer & AI Ad Specialist
"Every day is a new challenge. Every day is a new problem that you gotta solve or automate."
01 · The Operator
Shakhs is StyleLabs' AI Marketing Engineer and AI Ad Specialist — the person turning messy team workflows into systems the whole company can run.
His degree is a Bachelor of Commerce from York University in Toronto. The path into AI was not on the syllabus. Between classes he built his own projects, got hooked, and joined StyleLabs to put that curiosity to work on real client and internal systems.
Before StyleLabs he was a business analyst at a family-owned clinic, then a cybersecurity intern. That mix shows up in how he builds: every automation has to be useful for the operator and airtight for the client.
Day to day. He analyzes what the team and clients actually need, designs the workflow around that, and automates what used to eat hours — reporting, account work, website tasks, and the glue between tools.
02 · The Disciplines
His edge is not shipping AI for its own sake. It is reading the requirement, then building the smallest system that removes the friction.
i.
Sit with what the client or internal team needs, then design the process before a single automation fires.
ii.
Reporting, account management, website ops — if it repeats, he looks for a way to take the busywork out of it.
iii.
He builds tools that listen to the operator. Humans keep the final say — AI informs the move, it does not override it.
03 · Selected Work
The project he is proudest of so far is a Google Ads management automation for StyleLabs. It lets the team manage every Google account under the agency without writing code — natural-language commands like increasing or decreasing a budget, from the tips of their fingers.
That is the pattern he wants for marketing AI in general: less "fully autonomous," more "operator in charge." As models get more capable, he still wants the human to hold ultimate authority over what changes and what ships.
Whether you’ve got questions, big ideas, or a goal in mind, we’re here for it. We’ve helped businesses across Canada grow with smart, scalable marketing and we’re ready to do the same for you.
Call (587) 880-3358 or fill out the form below. Let’s launch something amazing.
