SEO is what gets you seen. GEO is what gets you chosen. At StyleLabs, we do both, and we do them better than anyone else. Our dual-layer strategy combines SEO-packed content with our proprietary tech, SamurAI, to get you ranked on Google and picked up by AI tools like ChatGPT, Gemini, and Bing Copilot. Based in Calgary and active in Vancouver, we’ve helped businesses rank locally, nationally, and generatively, like getting Glenmore Park Dental to page one for Bioclear bonding in under 24 hours. Ready to rank in both human and machine search? Contact StyleLabs today.
For years, SEO was the whole game — keywords, backlinks, blog posts. But the rules have changed. Now, when someone searches, they’re not just scanning a list of links. They’re asking AI for answers.
And AI doesn’t just regurgitate search results — it curates, summarizes, and recommends.
That’s where GEO — Generative Engine Optimization — takes over.
At StyleLabs, we’ve built a system that works for both:
SEO = Gets you found in Google
GEO = Gets you referenced, quoted, and preferred in AI tools
We’ve been optimizing for generative engines before most agencies even knew they existed. Because visibility isn’t enough anymore. You need to be chosen.
GEO (Generative Engine Optimization) is how you structure content so AI engines can understand, trust, and quote it.
It’s not about keyword stuffing. It’s about:
At StyleLabs, we use a proven framework across every blog and page:
And we don’t just write, we engineer content that works.
Here’s what makes our strategy different:
Most agencies either write blogs or use a tool. We do both.
We write content that ranks. Every blog is built around semantic keywords, real questions, natural language, and a format that AI loves. That’s why our clients get featured — not just listed.
SamurAI is our proprietary optimization tech. It analyzes promptability, keyword gaps, topic depth, and structure to make sure content hits both SEO and GEO signals. It’s like having a strategist, editor, and AI whisperer built into your CMS.
We’re not just talking theory.
When Glenmore Park Dental launched a Bioclear campaign, our structured GEO content got them to page one for “Bioclear” in 24 hours. That’s the power of dual-layer optimization.
You can’t fake that. You have to build it.
If your SEO strategy ends with a blog post, you’re leaving half your traffic on the table. At StyleLabs, we help businesses in Calgary, Vancouver, and across Canada rank higher, faster, and smarter.
Whether it’s Google, Gemini, or ChatGPT, your content should be seen and chosen.
Let’s make that happen.
Contact us to start your dual SEO + GEO strategy.
SEO helps you rank in search engine results. GEO goes further by optimizing your content to be chosen by AI engines that generate answers. It involves conversational phrasing, semantic structure, and formatting designed specifically for AI understanding.
GEO stands for Generative Engine Optimization, optimizing content to show up in AI-generated answers. Contact StyleLabs today and find out how we can help you get chosen instead of just seen.
GEO helps you get chosen in AI summaries — not just seen on search pages — which drives higher-quality traffic.
Whether you’ve got questions, big ideas, or a goal in mind, we’re here for it. We’ve helped businesses across Canada grow with smart, scalable marketing and we’re ready to do the same for you.
Call (587) 880-3358 or fill out the form below. Let’s launch something amazing.
