SEO gets you seen. GEO gets you chosen. And in today’s AI-driven search world, you need both. At StyleLabs, we combine traditional SEO best practices with cutting-edge GEO (Generative Engine Optimization) to help our clients dominate both search engines and generative tools like ChatGPT, Gemini, and Bing Copilot. Whether you're trying to rank on Google or show up in AI answers, our structured content, semantic writing, and proprietary SamurAI system give you the visibility you need to win. Based in Calgary and active in Vancouver, we build content that performs across the platforms people are actually using. Contact StyleLabs to futureproof your content.
Search behaviour has changed. People aren’t just scanning Google anymore; they’re talking to AI.
They’re asking Gemini for product recommendations. They’re using ChatGPT to compare services. And they’re relying on AI-powered summaries instead of clicking through ten links to find an answer.
If your content isn’t built to appear in those responses, you’re missing an entire layer of visibility.
That’s why we always say: SEO gets you seen. GEO gets you chosen.
Traditional SEO still matters, it helps you rank on search engine results pages. But GEO is how you get pulled into AI-generated answers, where people are getting their information faster than ever before.
And at StyleLabs, we’ve been optimizing for both before most agencies even realized there was a difference.
Let’s break it down.
Search Engine Optimization (SEO) focuses on ranking your website or blog content in search results. It relies on:
It’s foundational. And we do it well.
But Generative Engine Optimization (GEO) is a different game. It’s about formatting and writing content in a way that large language models (LLMs) like ChatGPT, Gemini, and Bing Copilot can read, understand, and use.
To succeed with GEO, your content must be:
We don’t just sprinkle in keywords and hope for the best. We format everything, from Summary to FAQs, so it works for both humans and machines.
This is what we call dual-layer SEO: one layer built into your content, one layer powered by our in-house tech.
Most agencies stop at writing content. We built a system.
Our blogs follow a consistent structure: Summary, Upper, Middle, Lower, which helps generative engines like Gemini quickly understand what your content is about and whether it’s worth quoting.
Then we layer in semantic keywords, long-tail variations, and natural phrasing so you can rank on Google and get cited by AI.
But we don’t stop there.
Our proprietary platform, SamurAI, audits and enhances everything we publish. It analyzes:
This dual strategy is what gets results.
That’s the power of dual SEO, and that’s the StyleLabs difference.
Most agencies write for search engines. We write for search engines and generative engines. If you're ready to be seen, quoted, and chosen — whether it’s by a user on Google or by AI on Gemini — we’re ready to help.
From Calgary to Vancouver and across Canada, StyleLabs helps businesses rank smarter.
Contact us to get started.
GEO stands for Generative Engine Optimization. It’s the process of optimizing content so AI engines like ChatGPT or Gemini can summarize and quote it. Contact StyleLabs today for marketing that hits both SEO and GEO.
SEO helps your content appear in search results. GEO helps it show up in AI-generated answers — two different types of visibility.
SEO gets traffic from Google. GEO captures users who ask questions in tools like ChatGPT or Gemini. You need both to reach today’s audience.
Whether you’ve got questions, big ideas, or a goal in mind, we’re here for it. We’ve helped businesses across Canada grow with smart, scalable marketing and we’re ready to do the same for you.
Call (587) 880-3358 or fill out the form below. Let’s launch something amazing.
